Movie profile: Madhavan
From TV to the south and back to Bollywood –it’s been a decade since Madhavan found his acting feet. He’s now in Mumbai shooting for ‘Deal ya no deal’ and has even got an apartment in the Mumbai suburbs so that he has one foot in Chennai and one in Mumbai. The heart throb of millions and new generation South Indian superstar, R Madhavan, has entered into an agreement with IMG, the world's largest sports, leisure and lifestyle management and marketing company. IMG will now represent and target opportunities for all Madhavan’s off-screen commercial activities including endorsements, appearances, speaker representation, and ad films. The golden boy rose to superstardom with a dream debut in the Mani Ratnam film “Alaipayuthe”, which also fetched him a Filmfare Award for the Best Newcomer in 2000. Madhavan is one of the rare South Indian stars who have performed remarkably well in Bollywood too. With a great fan following in the North Indian and overseas markets, Madhavan is hot among youngsters.
“IMG will bring its global expertise in talent management to realize Madhavan’s immense potential. IMG has an alliance with Creative Artists Agency, the most dominant talent agency in Hollywood, with whom we collaborate to develop new business opportunities for various world-famous clients,” Krishnan added. Among others, CAA’s family includes Brad Pitt, Julia Roberts, Tom Cruise, Steven Spielberg, Nicole Kidman, Faith Hill, Keanu Reeves, Mike Nichols, Gore Vidal, Stephen King, Cameron Diaz, Jewel, Santana, Carl Reiner, and Bob Dylan. “I have known and worked closely with IMG for various projects and I am really excited to join their roster of amazing clients,” said Madhavan. "I have realized that IMG, with its expertise, experience and global reach are ideally placed to help me achieve my professional goals.” An avid golfer with a handicap of 12, Madhavan loves traveling and recently spent time at the IMG-owned David Ledbetter Golf Academy in Florida. A national level basketball player, he represented India as a cultural ambassador to Canada through Rotary International when he was just 19 and then as a junior defense ambassador to England through the NCC three years later. The same year he represented India at the Young Businessman’s Conference in Japan. Awarded the Best Turned Out NCC cadet at the national level for the Republic Day parade in 1991, Madhavan has trained with the Royal Navy, Army and Air Force during his stay in England in 1992.  Madhavan has starred in 11 South Indian and two Hindi films and has featured in over 1,800 episodes of serials on television, mostly in Hindi. Apart from the Filmfare Award, he has won numerous accolades such as the Cinema Express award for the best Newcomer, Best Actor award for the film “Run”, Best Supporting Actor award by SICA and the V. Shantaram award for Best Supporting Actor for “Anbe Sivam”. Madhavan is an official brand ambassador for multinational brands Pepsi and Airtel and has modeled in various advertisements for prominent brands like Bajaj, Ponds, Fair and Lovely, and TVS.
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Great actor and a perfect brand ambassador
"We are pleased to represent R Madhavan, as he is not only a
great actor, but also a perfect brand ambassador. He has a
multi-faceted personality and has accomplished a great deal at a
very young age in various fields – he is the embodiment of
the modern Indian actor – a combination of contemporary and
traditional with a ring of confidence. We are glad to get an
opportunity to work with Madhavan and look forward to partnering
with him in his professional journey,” said Ravi Krishnan,
Managing Director, IMG/TWI South Asia and Senior International
Vice-President, IMG.
